Intangible Assets

We are part of Algar Group, recognized as a pioneer, under family-control and with a professional management. We always invest in innovation, as recognized by our corporate governance practices. We value relationships and human potential, placing people first. Learn more about our main intangible assets: brand, People serving People, sustainability and innovation.

Brand

Algar Telecom is part of Algar group, a solid Brazilian business group, operating in ICT, Entertainment and Agrobusiness, with 89 years of activities, family origin and professional and sustainable management. Since the Company was founded, in 1954, we our pioneers in the Brazilian telephony industry and we have expanded the Telecom business to new markets, keeping our principles of high-quality service and customer satisfaction. Operated by Algar IT, the Tech segment is becoming increasingly relevant in its market, reaching important acknowledgments in the technology industry.

In 2018 we continued to reinforce the brand by stressing other attributes of the organization: our commitment to service, innovation and reliability. This includes marketing campaigns focusing on digital media, sponsorship and other initiatives. Among them, the series of communication campaigns that received the name “Giga Post Unlimited” and “Algar Fibra”. Featuring Reynaldo Gianecchini, the marketing pieces show that Algar Telecom offers the best solutions for its clients, always seeking the best service and the satisfaction of their needs (click here and watch the video).

Another initiative to disseminate the brand, which helped reinforce our operations in the country’s Northeastern Region, was the sponsorship of the Ceará Sporting Club in the beginning of 2018. After that, this soccer club returned to the First League (Série A) of the Brazilian Championship. With a national reach and focused on the state of Ceará, this contract promotes the Company’s logo on the players’ uniform, while supporting a team in this new area.

Also contributing to the construction of the Algar Telecom brand, we continued sponsoring Santos Futebol Clube. In addition to the visibility in the athletes’ uniform, the logo stands out in merchandising materials, social networks and electronic media, in the press room of Vila Belmiro (which receives the name Algar), as well as relationship actions with current and potential clients.

People serving People

We put human relationships first in all our activities; “Gente Servindo Gente” (People Serving People) is our business purpose, guiding our culture, performance and strategy. We have built ethical, respectful and transparent relationships with our employees and with all other stakeholders, both internal and external.

Proving this is the fact that 94% of our B2B customers are happy or very happy with Algar Telecom, evidencing that our behavior ensures we are recognized for the good quality of our products and services. In 2018, we launched the “Pulso do Cliente” program (Customer’s Pulse), which allows our executives to have the opportunity to experience the customer service in practice, over the phone or digitally. The project’s purpose is to improve the service and, thus, provide the best experience for clients.

We are also one of the best companies to work in Brazil and Minas Gerais – see more in Awards and Acknowledgments. Within this, an important resource is UniAlgar, a national reference among corporate universities and online learning – see more in Attraction and Engagement.

Sustainability

GRI 102-13

Our vision on sustainability is based on how our business can help resolve current and future challenges to society, and how we relate to our stakeholders. Out purpose is to keep strict ethical business standards; present high value-added solutions to the market; be connected, in a simple, fast and smart way, in the way we work; and take responsibility for the impact of our activities on the environment and on people’s lives. We believe that all this is related to sustainability. Therefore, our sustainability initiatives, campaigns and projects are based on four strategies: social projects, climate governance, sustainable influence (related to our ability to make our relationship network aware of sustainable practices) and compliance.

To generate mobilization on these and other commitments, we have a Sustainability Committee that meets on a quarterly basis and includes 67 representatives from all regions of Algar Telecom’s operations. One of the highlights is Algar Institute, a non-profit association with actions on the educational, environmental and tax incentives fronts (see more in Social Performance).

Focused on sustainability, the management maturity was recognized by Guia Exame de Sustentabilidade (Exame Sustainability Guide) for the sixth time on a row – learn more in Awards and Acknowledgments. Visit Environmental Performance and learn more about our sustainable management and how we are in line with international agendas.

Innovation

We are committed to developing new trends and new technologies; creating opportunities to collaborate with other companies or start-ups, both partners and customers, and with institutions and the community; undertaking quick trials and analyzing them consistently; and posting results that allow us to innovate in our internal processes and in solutions for customers and their value chains. Our offers are in line with digital transformation, multiconnection, automation and artificial intelligence, and are applicable to several business segments.

In this sense, the following projects should be highlighted: Brain, which is a private institute of science and technology, and Estação, both launched at the end of 2018 (click here to learn more). In the Tech segment, we constantly reinforce our positioning as precursors in digital transformation, launching innovative solutions with applied artificial intelligence. Among them, we developed an exclusive methodology of digital transformation, called Customer Experience Improvement – see more in Digital Transformation.